We are a boutique marketing agency that serves law firms. Our founder is a lawyer with a marketing background. We have a unique team that includes lawyers and other content and marketing experts. Working as a team, we can provide law firms and lawyers with customized legal marketing services to help build brands and reach new clients. 

How Can We Help Your Law Firm?

We meet with each and every client to understand their needs and identify goals for our collaboration. No two law firms are alike. That is why it is important to have a marketing plan that suits your needs. 

We specialize in social media marketing and online web presence. When we are creating a legal marketing plan for your law firm, we will emphasize the following areas of focus:

Building a Brand

We are focused on the unique brand that is your law firm. Your brand is how clients, potential clients, the public, and other lawyers perceive you. Your law firm’s brand is important. That is why we dedicate our time and energy to getting to know your law firm and the people at your law firm.

We focus on enhancing your brand and increasing your visibility to the public. This makes it easier for potential clients and others in the legal community to recognize you and the services that you provide. We will also work with you to ensure that your brand aligns with the values of your ideal clients.

Website Design

Websites matter. A website is often one of the first places a potential client goes to research a law firm or a lawyer on their own. We curate websites that align with your law firm’s unique brand and voice. Websites are designed to be both informative and accessible. The design is optimized for both desktop and mobile. 

We can help with every aspect of your website’s design or help to enhance targeted areas. Once the website is created, we will continually work to update its content. This includes attorney and staff profiles, awards and recognitions, press releases, and blogs. 

SEO

One important aspect of your website is SEO. SEO stands for search engine optimization. SEO includes the strategies used to improve your website’s visibility in search rankings. You want your website to be easy to find for the right clients and accessible with the right keywords. Ideally, your law firm will appear at the top of the search results in your geographic area for your area of law.

SEO requires a multifaceted approach. Website design is important to SEO. We focus on creating a website that both represents your business and follows SEO best practices. Another important aspect of SEO is high-quality content. Search engines and people care about content. The content on your website should appeal to your ideal clients. 

Legal Content

We focus on creating high-quality legal content that appeals to lawyers and potential clients. Our team of writers includes lawyers who have legal research and writing backgrounds as well as marketing experience. This is the combination of expertise that you want when seeking out a content creation team. 

Our content creation team is responsible for crafting blogs. The structure and content of the blogs are optimized for search engines. The content is carefully crafted by a content writer with a legal background. This means that they research each and every topic to ensure that the blog is both accurate and informative.

The frequency and the focus of the blogs is up to the client. However, we will provide our insight regarding best practices to ensure that the blog posts and topics have the maximum impact. Regular and relevant blog posts are the best way to provide new content to potential clients and search engines. 

Social Media

Social media plays an important role in marketing. We work with our clients to ensure that they are maximizing their exposure across all social media channels. 

One of the first steps that we take when working with a new client is to either create or claim all relevant social media profiles. We then make sure that the profiles match the information on the client’s website and link to the client’s website. We also update the profiles to include necessary logos and relevant images. 

These steps set the foundation for our ongoing social media strategy. How we approach the social media strategy will depend on your law firm’s social media marketing goals. The heart of any social media strategy is engaging and consistent high-quality content. 

Flexibility

We are a boutique marketing team focused on maximizing your digital presence. The best part about offering boutique-style services is that we are flexible. Flexibility means that we can work with your goals and create a marketing strategy that suits your law firm. We can offer additional services as needed. 

The size and concentrated focus of our team makes us extremely agile. The COVID-19 pandemic has shown us all the importance of being flexible and being able to quickly adapt to uncertain and changing circumstances. We thrive on meeting new challenges. 

Let’s Collaborate

We work with law firms. We work with lawyers and staff to enhance the quality and visibility of their law firm’s brand. We look forward to working with you.  We have worked with your competitors and will use the insights we have gained to benefit you.

We specialize in targeted, online marketing strategies for law firms. We understand the distinct landscape that law firms and lawyers are encountering when trying to achieve their marketing goals. We also understand that these goals are as unique as the law firms that we serve. Some law firms are focused on reaching new clients while others are eager to enter into new markets. Whatever the focus, we are here to create a plan and provide results. 

Are you a law firm interested in improving your web presence or enhancing your social media? Then we want to hear from you! Please fill out our online contact form or email us at: hello@beinfluence.co.